BETBY is set to attend the upcoming SBC Digital India 2021 exhibit, where it will not only engage with attendees at its virtual stand, but also see CCO, Chris Nikolopoulos, engage in a speaking panel.

Held on the 27^th-28^th January, the event will herald in a new year in the nation, where online gaming alone is set to reach $1.1 billion by 2021, offering a unique insight into one of the most exciting igaming territories.

With the increasing internet penetration in the nation and a large young population, India offers a thrilling opportunity for igaming operators and suppliers in the near future.

SBC Digital India will also see a star-studded array of speakers and sessions over the two days, providing discussions across skill games, DFS, online casino and sports betting.

Chris will speak on a panel focused on the Psychology of the Player, hosted on the 27^th starting at 14:30 CET. Understanding and engaging with customers is one of the most important ways of retaining players, but how well can companies know their customer in an unregulated market? The track will explore the challenges faced as well as dive into some possible solutions.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “SBC has excelled with digital events this year and we can’t wait to attend SBC Digital India.

“There’s plenty of lively discussions set to occur which will give all attendees fascinating insight into one of the biggest potential markets in the world, and we can’t wait to connect with other attendees and with firm friends within the industry.”