Sportsbook supplier BETBY has launched a number of new widgets which will be available to its operator partners looking to differentiate their offerings across their sportsbook platforms.

The new widgets will allow operators to offer ‘bespoke promotions’ to users. The widgets will provide a complete bet cycle, where users can place a bet directly with the overlying widget without having to click on a set event, or without going onto the sportsbook page at all.

Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “We are thrilled to release the latest innovative addition to our sportsbook offering, our dynamic widgets.

“The easily-customisable options allow our partners to create a user experience unique to their platform, and aligns with our goal of supporting operators with the tools needed for them to thrive.

“Our roadmap continues to be filled with exciting products and innovations, and we look forward to further exciting announcements at ICE London in a few weeks’ time.”

A number of the tools are available to BETBY’s operator partners including a Top Match selection, a Top Outright bet, and a Combo of the Day widget, with 10 more currently in development by Betby.

In December, the sportsbook supplier strengthened its European expansion strategy after appointing Eva Berkova as its new Chief Operating Officer.

Berkova has a wealth of leadership experience across multiple sectors, including Human Resources, Marketing and IT aspects.