Innovative sportsbook provider’s first London presence

Progressive sportsbook supplier BETBY made its debut ICE appearance at this year’s London event, where it showcased its innovative and dynamic offering to delegates from across the world.

BETBY’s team of experts staged regular product workshops highlighting the agility and customisability of the sportsbook platform, attracting interest from prospective partners.

The supplier’s customisable widgets, launched just ahead of ICE London 2020 and exhibited at the show, act as an overlay for operator partners to easily configure chosen bets, outrights and combinations.

BETBY’s offering includes a formidable back office engine with an extensive range of marketing and promotional features, and its fully responsive frontend solutions are powered by premium quality data feeds.

Leonid Pertsovskiy, Chief Executive Officer at BETBY said: “For BETBY to be at ICE London 2020 was a huge and exciting step, given that our offering was only launched in late 2018.

“Having added multiple features in the run up to the event, we were excited to showcase our unique sportsbook at one of the biggest exhibitions in the industry.

“It is such a great networking opportunity too, allowing us to catch up with industry peers, meet existing partners and conduct meetings with potential new customers. We all had full diary and it was a full-on three days, with lots of positivity afterwards.”