Innovative provider brings fresh approach to sportsbook market

Malta, 14th October 2019 – Progressive sportsbook supplier BETBY is set to broaden its international reach by expanding into a number of new betting and gaming markets.

The provider, which is currently live with 16 brands, has quickly gained a strong foothold in the industry after launching its first brands in January 2019, with and

BETBY’s offering includes a powerful back office engine with a comprehensive range of promotional and marketing features. It also boasts fully responsive frontend solutions and is powered by premium quality data feeds.

BETBY’s CCO, Chris Nikolopoulos, believes the unique proposition is now ready for a wider audience among operators looking to get into sports betting, or those who are frustrated by the limitations of their current solution.

He said: “BETBY is a sports betting provider that is not afraid to go the extra mile to ensure client satisfaction. As simple as it sounds, I think that makes all the difference.

“We decided to invest in a sports book software because we saw a gap in the market both from a product and services perspective and were confident we could fill it. Our day-to-day growth shows that so far we are doing that the right way.”

Nikolopoulos believes the company’s agility and attitude to business is what marks it out from the competition. He added: “We are not only offering a product, but a complete business relationship. Most sportsbook suppliers are too slow to adapt to changes or too narrow-minded to see beyond their own short-term profit.

“I’d like to think we can offer something different, putting our partners first and listening to what they and their customers need. We are a B2B provider that likes to think as an operator.

“I think we all agree that the only way for long term co-operation is to establish a fair and mutually beneficial partnership that is based on the right business ethics. This is the one and only approach we have.”

Nikolopoulos continued: “Our software has been developed in-house from scratch and is flexible enough to be able to deliver tasks quickly and efficiently.

“In today’s market there is no “one fits all” solution, and we focus on being able to deliver customisation based on an operator’s needs. For instance, we have developed several UI layouts which can cover different segments of players, no matter if they are coming from a traditional sportsbook, or a more modern, casino-related background.

“At the same time, we are harnessing machine learning software, which is used to predict and detect customer behaviour, whilst also facilitating automated personalisation techniques, both in terms of sports book content and betting options.

BETBY’s fully managed sportsbook solution covers more than 400,000 events per year across more than 60 sports. All essential operations, such as trading, risk management, 24/7 B2B support, and client segmentation, are taken care of at the highest level, ensuring maximum profitability and growth, allowing operators to use the tools on offer to focus on the acquisition and retention of customers.

The company will have a presence at a number of the industry’s key shows in the coming months, including SiGMA and ICE. For more information, contact BETBY at

About Betby

Established in 2018, Betby is an innovative sportsbook provider whose aim is to re-invent the betting industry. Working as an independent team, within a large gaming corporation, its dedicated professionals have developed a modern software that covers the full spectrum of sportsbook operations. Its deep industry knowledge, state-of-the-art software, and business attitude makes it the number one choice for operators looking for sports betting success.