BETBY, the innovative sportsbook supplier, has partnered with Esports Entertainment Group to power the operator’s SportNation and Viebet brands.

The deal sees a strengthening of the relationship between the two companies, following previous collaborations through Esports Entertain Group’s purchase of the Idefix platform.

The agreement will see BETBY significantly expand its reach in MGA markets, powering the sportsbook of both popular brands.

It marks a strong start to the year for the provider, which enjoyed a stellar 2021 in which it significantly grew its estate in markets all over the globe.

Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “Esports Entertainment Group is a major force in the space and we’re delighted to power two of its brands.

“We pride ourselves on creating best-in-class solutions for customers and look forward to working closely with them to bring fantastic sports betting experience to fans.”

Michael Wilson, president of iGaming at Esports Entertainment Group, said: “We’re always looking to work with forward-looking, innovative companies that align with our own vision and BETBY does just that.

“With an exciting product, excellent working relationship and strong track record of success, we look forward to this partnership.”