BETBY unveils mini-report on lessons from the FIFA Club World Cup to guide World Cup engagement strategies

Betby Reports -

3rd October, 2025: BETBY, a premium supplier of innovative sportsbook solutions, has published a new insight report titled “Off-Season Doesn’t Mean Off Engagement: How the FIFA Club World Cup Boosted Betting Activity.”

The report analyses exclusive operator network data, showing how short-format tournaments can transform quieter periods of the football calendar into powerful engagement opportunities, and what these lessons mean as the industry prepares for the FIFA World Cup 2026.

The report highlights:

✅ Growth across player activity, bet volume, turnover, and GGR;
✅ Distinct engagement patterns, including a 743% GGR surge in pre-match markets;
✅ The role of Bet Builder in driving personalisation, with usage up nearly 30%;
✅ The rise of statistical markets, fuelled by xG props, corners, and VAR bets;
✅ Continuous engagement through e-sim extensions such as the eFIFA Club World Cup.

🔗 Download the report to explore the data, insights, and strategies that will shape engagement ahead of the FIFA World Cup 2026.