While ICE may not be until June this year, it remains firmly on the horizon for sports betting supplier BETBY, with planning well under way for the gambling industry’s biggest conference.

Following last years’ experience, which saw a visually impressive stand as the focal point of the provider’s exemplary show, BETBY will be changing location of their stand to S1-132.

Aside from moving across the hall to be surrounded by sports betting partners and competitors, the supplier will also have a larger stand, offering more than 115 square metres to best showcase the innovative sportsbook and esports solutions it has to offer.

The stand will be used as a platform to highlight BETBY’s AI-driven, fully-managed end-to-end sportsbook solution, alongside its innovative Betby.Games esports titles.

ICE 2022 will be held from 1 - 3 February  at ExCel London. It acts as a key event for suppliers, operators and affiliates, and a unique opportunity to launch innovative products, network with global partners and attend some of the many satellite events that revolve around the show.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented: “ICE London is a fantastic industry event, and despite the delay in the 2022 edition due to the uncertainty surrounding the COVID-19 pandemic, we’re already getting excited about next year.

“With our biggest stand ever in a more relevant, engaging location, we can’t wait to immerse ourselves into the bright lights and sounds of ICE London and showcase our products which continue to go from strength to strength.”