BETBY, the innovative sportsbook supplier, is thrilled to announce that it has been shortlisted for Live Betting Product and Sportsbook Supplier of the Year at the upcoming SBC Awards 2021.

The supplier has carved a niche in the market as a customer-centric partner with a modern sportsbook, developing an AI-led esports range that provides customers with tournaments and markets around Football, Tennis, Basketball and other popular sports, at all times.

The SBC Awards serve to recognise the achievements of operators, affiliates and suppliers from all the major disciplines across the igaming industry, including payments, marketing, platform providers and data. With 800 guests attending the event, the 2021 SBC Awards will celebrate the brands and businesses that have found ways to survive through these unprecedented times.

Attendees have been promised a night to remember as they can engage with new business prospects, reconnect with their vast networks of partners, and have the chance to win an award at one of the industry’s most esteemed events.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “We are so proud to have made the shortlist for both the Live Betting Product and Sportsbook Supplier of the Year categories.

“Being nominated in two key categories at one of the industry’s most respected events is a testament to the enthusiasm and drive of our employees – without them, none of this would be achievable.”