BETBY, the innovative sportsbook supplier, has significantly grown its reach in Latin America, partnering with Juegaenlinea in a deal that will see it roll out its complete solution.

Juegaenlinea customers in Chile, Ecuador, Peru and Venezuela will now have access to the provider’s complete end-to-end product, which offers markets on over 600,000 live events a year, across a range of sports.

The operator will be using BETBY’s latest sportsbook layout, which gives the smoothest user experience to date, while also giving complete customisation abilities to players, through a series of widgets and pins that can enhance any betting experience.

BETBY will also be supplying its thrilling collection of AI-led esports products, Betby.Games. With titles covering football, basketball, Rocket League, tennis and more, the provider’s innovative range adds a valuable vertical for all sportsbook partners.

The agreement marks the latest commercial expansion for BETBY in 2021, following integrations with Betmaster and Starfish Media, among others, as it looks to further expand its global presence.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “We’re delighted to take our complete product offering live with Juegaenlinea in a number of Latin American countries. It also marks one of the first times our new sportsbook layout will go live with a customer, so it’s a hugely exciting moment for us.

“We’re always looking to expand in exciting markets, so this is a great opportunity for us to further our brand in LatAm.”

Jhorvis Perez, General Manager at Juegaenlinea, said: “BETBY’s sportsbook solution offers everything we could desire, with a cutting-edge product that suits our requirement to the letter.

“Adding the Betby.Games range also gives us a unique offering which can attract players of all demographics and tastes to our growing offering. As a leader in technology within the industry, we can’t wait to see what comes from our partnership with BETBY.”