BETBY, the innovative sports betting supplier, has increased its reach in eastern Europe after signing with one of the largest poker-room operators in the region, Pokerdom.

Pokerdom will gain access to BETBY’s pioneering sportsbook solution, which contains markets and competitions from across the globe and a wide array of sports.

The supplier’s new esports line of products, Betby.Games, will also be available to Pokerdom customers, including basketball and FIFA markets that are completely unique to the provider.

In addition to sports and esports, Pokerdom will be able to launch BETBY’s complete virtual sports portfolio, extending the reach of the supplier’s multi-product offering.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “Pokerdom has a proud history as one of the most innovative poker rooms in the industry and we are delighted to be able to integrate our portfolio with them.  

“It is a very exciting time for us as we continue to grow at an aggressive rate along with the appetite for our products.”

Spokesman at Pokerdom, said: “We are thrilled to have signed an agreement with BETBY, which has an impressive array of products for the ever-growing sports betting market, as well as a revolutionary virtual and esports offering.

“We continue to look for ways to improve and grow our business and partnering with companies with a shared vision is a priority for us. We hope for a long and successful relationship together.”