Innovative sports betting supplier BETBY has been granted its supplier licence by the Malta Gaming Authority (MGA) in an important step as it looks to expand in regulated jurisdictions worldwide.

The licence will allow BETBY to supply its AI-driven sportsbook solution to operators within several European territories, offering a full end-to-end platform for partners.

With a flexible, fully customisable solution which can be tweaked to offer regionalised content based on geolocation settings and a full suite of marketing tools, including BETBY’s UX-enhancing widgets, the supplier’s products offer a new sports betting experience.

The awarding of the licence is another milestone for the growing sportsbook supplier, which has enjoyed a period of sustained commercial success in recent weeks, taking its platform live with a number of operator partners and the impressive launch of its esports titles.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “Being awarded our MGA supplier licence is an important step for us as we continue to establish our presence as a leading sportsbook supplier.”