22nd June 2023: BETBY, the innovative sportsbook supplier, has added Cricket and other sports to its recently upgraded Bet Builder product, providing unique betting experiences which enhances BETBY’s differentiation within the industry.

Cricket has become one of the most popular sports to bet on in recent years and with the 2023 Ashes currently taking place, players are seeking engagement with the sport in many forms. The integration of Cricket markets into Bet Builder 2.0 will allow players to create customised bets on the popular sport and enjoy even more flexibility when placing wagers.

BETBY’s Bet Builder, which significantly boosts engagement and activity for clients now boasts a other sports including Ice Hockey and Basketball, with more sports soon to be added to widen BETBY’s content offering.
Additionally, BETBY has increased the number of soccer events by 10%, demonstrating its commitment to providing customers with the best possible range of wagering opportunities.
In using the Bet Builder, players can place combination bets within the same event and enables customised bets by choosing a number of selections with the odds boosted by every leg that is added.

This is the latest in product developments from the brand which has added new markets and leagues to its portfolio, as well as increasing the number of Esports disciplines available, and added player props for several new leagues.
BETBY has significantly invested in its internal risk management and trading tools to ensure the brand remains competitive in the industry and provide the best possible service to its customers. These tools will help manage risks effectively and respond to changes in the market more efficiently.

Aglaja Geta, Senior Product Owner at BETBY, said: “We are constantly striving to provide the best solutions and services for our players and the enhancement of our Bet Builder product is a testament to this.
“We are sure to see increased levels of engagement and interest from players as our innovative sportsbook offering continues to develop with more cutting-edge products and an enhanced portfolio of content.”